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Sell with us- Brady Bingham
- 8th Apr 2025
The lush landscapes, boutique shopping and an emerging food scene are adding to the appeal of Greytown as a home base in the Wairarapa.
New Zealand Sotheby’s International Realty Greytown sales consultant Brady Bingham was born, bred and educated in the Wairarapa, and has been ingrained in the region’s property market for much of his life. Today, he lives and works in Greytown and has witnessed the rapid residential growth of the town over the past few years, as well as its rise in popularity with weekend travellers and holiday homeowners.
"Greytown is a popular destination for purchasers transitioning out of Wellington, so it is largely affected by what is happening in the capital. In some respects, Greytown has become like another high-end suburb of Wellington, yet it still appeals to a wide range of investors, from first home buyers to professionals and retirees."
"Having grown up in Greytown and working alongside my mother Janet, we have seen a lot of exciting change in Greytown in recent years – we are advocates for the community and have a lot of great connections, which is helpful for people looking to establish a home base here. Growing up in the area in which you are trying to sell is always a distinct advantage – I went to Greytown School, where my seven-year-old daughter now attends, and the local Kuranui College.
A crucial aspect of marketing a Greytown property is that it needs to reach buyers far and wide. More than 55% of our purchasers are from out of town. We’ve also worked with an increasing number of international buyers over the past 12 months, which can be attributed to the strength of the Sotheby’s International Realty global brand.
Overall, our current market is similar to that of our pre-Covid property market. We are carrying more listing stock and, when combined with a longer sales timeframe of 78 days, it is a matter of working the process and repetition to ensure a sale. In more positive news, the current median price of $870,000 has slightly increased on the previous 12 months at a margin of 2%.
When a property is presented well to the market – and priced realistically to meet the market – enquiries and buyer interest are still very strong. For some properties, it’s more about timing and finding the right buyer.
We have found the top end of the market to be slower, but with lowering interest rates and more positive activity in the Wellington market, we are seeing a flow-on effect with more sales transactions now occurring. The market is certainly picking up, and we’re excited to see where it takes us later in 2025."
Locals' Guide to Greytown
Where’s home for you?
I was born and bred in Greytown. My partner and I returned home in 2012, after living in Auckland.
What’s your favourite local restaurant or café?
All the eateries in Greytown offer a very different dining experience. We enjoy the garden at Aperetif Wine Bar & Eatery, and the menu is great. The White Swan is ideal for a larger gathering and is always good when the sun is out. The French Baker has amazing coffee, and Cahoots has the best pies. We are spoilt for choice.
What’s the best location for a scenic walk, run or outdoor activity?
Greytown is a dream for people who love to spend time outdoors. The Rail Trail is a lime track that starts in town and heads out through farmland to the train station, approximately 5km out of town. It is where Park Run is held every Saturday morning, and it’s well used by locals. There are plenty of other scenic walking tracks around the town fringe and – given the area is flat – getting out for a run is always easy!
What’s your favourite local event?
The annual Greytown Winter Christmas Festival is a fantastic local initiative which started in 2020. This usually runs during the month of July and is well attended by locals, as well as visitors from the wider Wellington region.
What’s the best part about living in Greytown?
I enjoy being part of the community here. I am an active supporter of the Greytown Rugby Club, which celebrates its 150th anniversary next year. I have been a part of the club management team for the past five years and currently manage the premier rugby team.
Regional areas are great. When my partner and I were considering children, we wanted them to have a similar upbringing to what we enjoyed. The recreational activities, sporting community, business community and opportunities here are fantastic, and we couldn’t think of a better place to live